Hey, I'm Siri!
I am a multidisciplinary designer with a background in management and experience in design research, human behaviour, systems thinking, product design, strategy, branding… and being a virtual assistant (duh!)
Constantly on the lookout for wicked challenges and
bold ideas that push me out of my comfort zone.
Crafting experiences at the intersection of Design, Business and Behaviour
Hey, I'm Siri!
I am a multidisciplinary designer with a background in management and experience in design research, human behaviour, systems thinking, product design, strategy, branding… and being a virtual assistant (duh!)
Constantly on the lookout for wicked challenges and bold ideas that push me out of my comfort zone.
Crafting experiences at the intersection of Design, Business and Behaviour
Make, break & learn fast, but consciously
Listen with utmost
care and focus
Evidence over assumptions, always
Place intent and context at the heart
What I value most
I believe there is no joy greater than bringing delight to a fellow hooman. And as designers, we hold the power to spark such delight at scale.
Featured Work
Encouraging Nurses to Adopt Proactive Behaviours in Care & Documentation
Instilling a sense of accomplishment in the nursing team by offering actionable feedback and tools to showcase the impact of their work, thereby encouraging proactive behaviours.
User Research | Behaviour Change Design | Journey Mapping | Systems Mapping | UX Strategy | UI/UX Design | Usability Testing
Crafting In-Patient Transfer Journeys to Establish Better Continuum of Care
Using human-centred design principles to create in-patient transfer workflows from a practitioner standpoint to ensure seamless transition of patient care across different units
User Research | Journey Mapping | Task Flow Creation | UX Strategy | UI/ UX Design | Usability Testing
Ghostbusting : UX Redesign and Behavioural Study on Hinge
Understanding the social deviance on online dating platforms through the lenses of behaviour, UX design and social psychology
Behavioural Study | User Research | UX Strategy | UI/UX Design
Family Conversations and It's Influence on the Organ Donation Process
Designing research and contextual tools to understand the hesitancy towards family conversations around organ donation
Design Research | Human Behaviour | Qualitative Tool Creation
A Systems Approach to Understanding Food Security and Ecological Balance
Understanding the interdependence of food security and ecological imbalance; Designing a systemic solution set
Systems Thinking | Social Innovation | Curriculum Design
Empowering First Generation Entrepreneurs with Problem Enquiry Skills
New service design to empower first-gen entrepreneurs with problem enquiry skills to achieve a better product-solution fit
New Service Design | Service Blueprint | Prototyping | Workshop
Building an Integrated Fintech Platform That Simplifies Investing
Designing the MVP of Verde Finance Web and Mobile App with attention to simplifying information visualisation and functions
Product Audit | Research | Product Strategy | UI/UX Design |
Web & Mobile | Design System
Design Audit and Organisation Design: Futurense Technologies
Conducting an in-depth organisational audit to identify key opportunities for business innovation and future growth
Design Audit | Business Design | Organisation Culture | Strategic Design | Strategic Blueprint
Disposition: Enhancing Call Management for Call Agents and Admin
Building a feature that seamlessly integrates into the call agent and admin workflows, aiding in better call management
Research | Wireframes | UI/UX Design
Take a peek into my learnings
The Insatiable Appetite for Gulping: Behaviour Study
We are not just 'what' we eat but also 'how' we eat and 'who' we eat with…
